AIA celebrates UN – Grand Opening event in Yangon

AIA Group Limited President Mr NG Keng Hooi, AIA Myanmar CEO Mr Nhon Ly (Luc) and attendees pose for a photo at the UN – Grand Opening event in Yangon. Photo: Supplied
AIA Group Limited President Mr NG Keng Hooi, AIA Myanmar CEO Mr Nhon Ly (Luc) and attendees pose for a photo at the UN – Grand Opening event in Yangon. Photo: Supplied

AIA, one of the world’s largest insurance companies, organized the ‘UN’ Grand Opening event – an immersive experience creatively blending art and culture, at Junction City recently in Yangon.
The grand opening event comes just months after it commenced offering its first life policies in November 2019, soon after receiving its life insurance license from Ministry of Planning, Finance and Industry to operate in Myanmar through a 100% wholly-owned subsidiary. In attendance were Mr. Ng Keng Hooi, AIA Group Chief Executive and President, Mr. Tan Hak Leh, AIA’s Asia-Pacific Regional CEO, Mr. Nhon Ly (Luc), CEO of AIA Myanmar, AIA’s partners, media and AIA Myanmar employees.
The concept ‘UN’ – which means ‘One’ in French – carries a deep significance for AIA. It refers to the company’s many “firsts” but was also inspired by its aim to creatively express its innovative brand through a digital medium.
‘UN’ is also a transformative prefix and when placed in front of words, it changes the ultimate direction and energy such as ‘Uncovered’, ‘Unleashed’ and ‘Undivided’. This is the energy that AIA aims to generate in Myanmar by going in uncharted directions not seen before.
Bringing this concept to life were striking visual demonstrations within 5 artfully designed thematic rooms, each corresponding to distinct elemental representations of its journey to-date and ambitious aspirations for the future.—GNLM

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