Digital marketing becomes trendy in avocado industry

Digital marketing, which also guarantees product quality, has caught on in the avocado industry. The sellers can earn the trust of the consumers as well, said U Myo Nyunt, vice-chair of the Myanmar Avocado Producers and Exporters Association.
At present, the abundant supply of avocados from various regions is flowing into the market. The market has barriers to shipping to foreign markets during the COVID-19 period. Consequently, consumer buying behaviour has also changed in the domestic market.
“The quality avocados can be sold through online platforms. The fair market value is set to avoid overpaying for the consumers and underpricing for the growers. The consumers will receive much fairer prices when the bulk supply of avocado enters the market,” he pointed out.
Avocado is perennial and the harvest time varies depending on the height above the sea level. It is harvested between September and February. Hass avocado variety is mostly demanded in the market.
The prices of avocado stood at K9,500-10,000 per kilogramme for A-grade, K8,500 for B-grade and K6,500-7,000 for C-grade and under C-grade. An avocado of good quality fetches K1,500 in the market. — Min Htet Aung (Mandalay Sub-Printing House)/GNLM