European Union multimedia campaign A Le Htoe raises action for gender equality in Myanmar

Aung La champions fight to knockout gender based violence 0

Violence against women can only be eradicated if universally and unequivocally condemned. Men must stand with women for equality. This is the message of a new public education video from the European Union in Myanmar and world champion fighter Aung La Nsang. The new video will premiere today as part of the ‘A Le Htoe’, Myanmar action against gender-based violence (GBV)campaign. A Le Htoe –which means knockout in Burmese –denounces norms and traditional roles that lead to or intensify violence against women. According to Aung La Nsang, we must first “knockout” the beliefs that normalise, reward or heighten violence against women. Only by doing so and by behaving respectfully and promoting equality at home, at work and within our communities can we work towards eradicating violence against women. A father of two, Aung La Nsang believes change can already start at home, with spouses sharing responsibilities and by instilling the positive values of respect and equality to their children. He is leading the fight against GBV, together with Myanmar gender equality ambassadors –actor Aung Myint Myat; MMA fighter Phoe Thaw; football star Kyaw Min Oo; musicians R Zarni, Raymond (Idiots Band), Bon Bon and Eisi Kway; entrepreneur and social influencer Yin Yin Hnoung’ vlogger Mommy Pan (Hazel Seng Pan); and reproductive health specialist and author Dr Phyo Thiha. Gender-based violence is one of the world’s most pervasive and yet largely unreported human rights violations. It can be experienced by anyone, but disproportionately affects women. According to the World Health Organization, one in every three women experience GBV in their lifetime. GBV is prevalent throughout Myanmar but often, those who experience it suffer in silence.
A Le Htoe kicked off in line with the global 16 Days of Activism Against GBV (25 November) and will run until February 2021. A range of multimedia content and activities depicting the different aspects of GBV are being disseminated across digital and mass media channels, including infographic posts, animation videos, and public education videos for online, national radio and TV. A Le Htoe also features series of webinars and broadcast interviews featuring Myanmar gender experts from EU-funded programmes such as Women and Girls First implemented by the UN Population Fund (UNFPA); Safe & Fair implemented by UN Women and the International Labour Organization (ILO) as part of the worldwide Spotlight Initiative; the Empower Civil Society Organization and Local Authorities Promoting Gender Equality in Myanmar project with the Gender Equality Network; and MyJustice Myanmar implemented by the British Council. — GNLM

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