- By Thidar Tin
Our present time is regarded as digital age in which information has become a leading role and is quickly and widely disseminated and easily available through the use of information technology, enabling people to use mobile phones, radio and television for getting their information. Mass media acts as a bridge of understanding, as a means of transmitting to provide information with a speedy flow of communication to us in a split of seconds. Nevertheless, one of the major challenges is that the public should fully understand and be aware of the sources of media that coveys basic information. If they could not be fully understood about it there will be many consequences for all of us. When we are weak in checking the authenticity of the news, we can fall prey to the hate speech that stimulate our emotional distress.
Sometimes most of the people aren’t able to accurately distinguish fake to real news and the spread of misinformation on the social media due to doubtfulness and ignorance. Similarly, we happen to present ineffective media posts mainly due to lack of computer skill and IT knowledge and journalism. In the present-day world, it is found that disseminating knowledge is being sped up and it is of great importance to the online users ensuring their aim to be effective use of social media and information. Dissemination is the interactive process of communicating knowledge to target audiences so that it may be used to lead to improve the accessibility of desired knowledge products by those they are intended to reach. The Global Media and Information Literacy Week, initiated in 2012 and were led by UNESCO. It unites diverse actors committed to promoting media and information literacy (MIL) as a way to foster social inclusion and intercultural dialogue which takes place from 25 to 31 October every year. The annual Global MIL Week activities and the feature conference are important opportunities for stakeholders globally to review and celebrate the progress achieved towards the process of “MIL for all”. Global MIL Week also enables connections and sharing of creative projects, the latest research, new ideas, and information across countries and stakeholders involved in MIL, and in print, screen-based and digital media. The 2018 annual global celebration of Global Media and Information Literacy Week will take place, under the theme “Media and Information Literate Cities: Voices, Powers and Change Makers”.
People across the world are witnessing a dramatic increase in access to information and communication. While some people are starved for information, others are flooded with print, broadcast and digital content.
Understanding of Media
Popular culture is generally recognized by members of a society as a set of the practices, beliefs, and objects that are dominant or ubiquitous in a society at a given point in time. Popular culture also encompasses the activities and feelings produced as a result of interaction with these dominant objects. Frank Raymond Leavis and Denys Thompson, in the introduction of their book “Culture and environment” presented mini historical analysis on the people and their surrounding environment and how it is changing constantly. They wrote this book in 1933. They identified something that changed and they also identified the cause of that change and offered an evaluation of it. In 1950, radio and television have been becoming a popular form of entertainment and influential on people’s daily lives that had penetrated vast populations of people in the world. The media has a huge impact on society in shaping the public opinion of the masses.
Moreover UNESCO has been promoting media education since 1982, when it gathered experts from numerous countries to debate media education in Grünwald, Germany and the Grünwald Declaration encouraged promotion of media education in school systems. Grunwald Declaration on Media Education was issued unanimously by the representatives of 19 countries at UNESCO’s 1982, following this, the Paris Declaration was adopted in 2007 and 12 indicators were laid down to implement the media process.
Understanding Media and information
With the advancement of the information technology, the key to understanding the primary and fundamental concept of data, information and knowledge plays a crucial role in the media development.
The International Conference Media and Information Literacy for Knowledge Societies was held, in Moscow, Russia Federation in 2012. Media and information literacy is directly linked to UNESCO’s mandate and strategic objectives oriented to build inclusive knowledge societies. The conference objectives are to raise public awareness of significance, scale and topicality of the tasks of media and information literacy advocacy among information, media and to identify and promote best practices in the above fields and strengthen international cooperation among various stakeholders.
In short, we all are to be aware of the fact that there are many challenges in our today’s fast-changing world of communications, caused by fake news, intentionally deceptive news, sloppy news, misleading news, rumours, hate speech, propagandas news and so on. All these fake news could impact measures of economic, social, and political affairs in the daily lives. Therefore all have responsibility to make a speedy efforts in order to have focus access to the understanding and effective use of information among the people, in cooperation with media and relevant stakeholders.
Myanmar will hold its Global Media and Information Literacy Week for the first time at the National Management Collage in Bothahtaung, Yangon.
In cooperation with Ministry of Information and Ministry of Education, students and governmental employees will take part in programmes such as excursion to the MRTV, newspaper houses. In cooperation with UNESCO, Myanmar Book Aid and preservation, 7 Day News Journals and Myanmar ICT for Development Organization will hold the Global Media and Information Literacy Week on 29th October.
Educative talk shows and roundable talks will also be included in the programme.
Let’s strive to disseminate knowlege on media and information among the people as from the Global Media and Information Literacy Week.
Win Ko Ko Aung