Importance of Communication Skills
There are three types of skills in business; viz. Technical Skills, Conceptual Skills and Human Skills. Human or interpersonal skills are quite essential for every level of management and leadership. Human skills are especially essential in the service industry. It is said that: “The waves rise and fall, but the waters of the ocean remain; only the waters are sustainable. So, also, leaders come and go, but the people remain; only the people are sustainable”.
Every action is activated by man and every achievement is made by man also. In a business organization, all the activities are done by people, with people, through people and for the people, with the exception of some activities done by robotic devices. So, it is very important to connect and communicate with the people. Hence, the strategic importance of human relations skills or interpersonal skills. Various categories of human relations are briefly death with in the following manner:
1. Self Management
•    Authenticity
•    Reliability
•    Constructiveness
2. Managing People
•    Soft Power
•    Protective Heart
•    Firm Mind
3. General Management Skills
•    M = Making Things Happen
•    A = Accountability
•    G = Goal-driven
•     I = Interpersonal Relationships
•    C = Commitment
4. General Leadership Skills
•    P  = Persuading
•    O = Organizing
•    E  = Enabling
•    T  = Teaching
•    I   = Inspiring
•    C  = Caring
5. General
•    Strive for Win-Win Outcomes
•    Thou Shall Prefer One Another
•    Salesmanship
•    All Ends Well
That Ends Well
You should be: Original, genuine and inside-out in nature and temperament.
You should have high character and high competence and consistency.
You have got to have positive mental attitude, can-do-spirit and the habit of going the     extra mile.
Soft Power
You should use soft, flexible and firm power and influence.
Protective Heart
You have got to stand for the rights of the workers and protect their interests.
Firm Hand
You must have a strong, steadfast and sensible standards and principles.
M = Making Things Happen
A good manager should have high skills in going places and doing things, and in             making things happen & in getting things done.
A = Accountability
A good manager must take responsibility for the outcomes of his or her decisions             or actions.
G = Goal-driven
A manger must have a definite goal to strive for. He or she must know the                 direction clearly where to go or what to achieve.
I = Interpersonal Relationships
A manager should be a people-person. He or she should have rapport with all             people.
C = Commitment
A good manager must always have dedication to the goals, and walk the talk.
General Leadership Skills
P = Persuading
A good leader is good at persuading people to follow them with willingness, and             heartiness.
O = Organizing
A good leader is an expert organizer of people around their vision and strategy.
E = Enabling
A good leader knows how to fully equip people with distinctive capabilities and superb morale.
T = Teaching
A good leader is a superb teacher
I = Inspiring
A good leader uplifts, strengthens and animates the spirit of the people.
C = Caring and Sharing is the natural temperament of a good leader
Strive for Win-Win Outcomes
A good manager has the habit of striving for win-win outcomes or mutual benefits.
Thou Shall Prefer One Another
A good manager believes in the advice of taking imitative in doing the most good for the other party.
A good manager doesn’t tell. They sell. And they have what it takes to close or to clinch a sale.
All Ends Well That Ends Well
It is usually said that the end justifies the means. A good manager must drive, strive, thrive, arrive and revive for the attainment of the set vision, mission, goal, objectives and strategy.
Managers must manage; leaders must lead; and people must perform. In order to manage, lead and perform to the best of all the stakeholders’ abilities, effective skills are crucial in communications and connectivity in order to get maximum win-win-win-win outcomes. In short, all the people in the organization have got to thoroughly know the following (5) factors:
•    What business are we in?
•    Where are we now?
•    Where do we want to be?
•    How can we get there?
•    Which is the best way?

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