Japan eyes Myanmar for agricultural machinery sales

Participants in an agriculture business-matching seminar are in deep  conversation for better understanding of the Myanmar agricultural  machinery market, at Chatrium Hotel in Yangon.—Photo: Ye Myint
Participants in an agriculture business-matching seminar are in deep conversation for better understanding of the Myanmar agricultural machinery market, at Chatrium Hotel in Yangon.—Photo: Ye Myint

Yangon, 3 Feb—Nineteen Japanese farm equipment makers are exploring the possibility of networking business partners to sell their farm equipment in Myanmar through an agriculture business seminar.
The seminar held in Yangon on Tuesday focused on agriculture machinery presentations of Japanese firms which are seeking business ties with potential candidates for sales of their products in Myanmar, an agriculture-rich country in Southeast Asia. It also featured a business matching, bringing together around 40 local farm equipment distributors to match with Japanese suppliers.
It was organized by the Japan External Trade Organization (JETRO) in cooperation with the Republic of the Union of Myanmar Federation of Chambers of Commerce and Industry (UMFCCI) to build a foundation for market opportunities for manufacturers and distributors from agricultural machinery and materials sector.
“I got into conversation with a Japanese counterpart on a matter to import used tractors from Japan, sharing information with each other on which horsepower of tractors can work well for mechanization of the fields here”, said Nay Myo Lwin of Smart Mission International Co., Ltd that specializes in tractors, spare parts and agricultural equipment.
Despite higher prices that make less affordable Japanese farm equipment to be purchased by Myanmar farmers, product quality may boost sales, he said as the market potential for Japanese tractors in the country. But, it is essential to have easy access to spare parts for users to maintain the used tractors they bought, he added.
Keiji Sorimachi, acting manager of Toto Kogyo Co., Ltd which makes greenhouse accessories called on Myanmar farmers who need better machines to take into account the durability of a product into consideration before buying a product.
U Kyaw Win, managing director of Seinn Yaung So Manufacturing Co., Ltd, told The Global New Light of Myanmar there is a huge market opportunity for farm equipment sales in Myanmar with immense potential for sustained growth in the farming sector, particularly in light of the shrinking agricultural labour force.
He welcomed the Japanese mission looking to create business opportunities in the country’s agriculture machinery market, but pointed out that Japanese products have prices higher than Chinese machinery and may be beyond Myanmar farmers’ means.
Saying what he expected to get from the business mission to Myanmar, Hideaki Osakada who is seeking partnership in the fields of agriculture infrastructure and Myanmar agricultural produce for export, expressed his belief that the business matching would enable participants to take their business to the next level.
Despite having good quality and reliable durability, farmers are not likely to use Japanese brands if it is hard to get spare parts cheaper, said one of attendees at the seminar.
In Myanmar where the agriculture sector represents between 35 and 40 per cent of GDP, farmers use cheap farm equipment imported from China and Chinese brands occupy a big part of the farm machinery market in the country.— GNLM

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