Sein Ta Lone export to Singapore suspended owing to trademark infringement

Mangoes vendors wait for customers.

The export of Myanmar’s Sein Ta Lone (diamond solitaire mango) to Singapore is suspended owing to trademark infringement since early June, said U Kyaw Soe Naing from the Myanmar Mango Market and Technology Development Association (MMMTDA).
Suppliers and exporters of Myanmar’s Sein Ta Lone mangoes send them to Singapore only after passing the quality control process. However, some distributor companies replace them with inferior fruits in the Singapore market.
The exported mangoes are labelled and have assured quality, but some unscrupulous distributors are making unauthorised use of the registered trademark. They replaced the quality mangoes with inferior ones, prompting Myanmar traders to stop their exports, U Kyaw Soe Naing said.
Five tons of Sein Ta Lone are exported daily to Singapore during the mango season every year. A ton of Sein Ta Lone fetches Ks1.5 million. Currently, the MMMTDA is negotiating with a distributor company, which allegedly has breached the copyright.
If these discussions turn out negative, there are plans to sue the company.
Myanmar’s mango exports to the Singapore market are mainly conducted by a company, which is listed as a member of the MMMTDA. — Htet Aung (AMIA)

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