Think before you speak

Speak in such a way that others love to listen to you. Listen in such a way that others love to speak to you, so goes a famous but anonymous quote.
The relationship between the authorities and the press has always been at the centre of public attention simply because every news media can reach a wider readership through a single news report. It is undeniable that people are curious by nature. At an outbreak of any newsworthy event, readers will turn to media platforms to be kept informed of any investigation in progress. After all, reporters seek information to write the news for their readership.
In this age of information technology, the news can spread like wildfire. It is, therefore, necessary for officials who are in frequent contacts with reporters to be polite and professional in dealing with media inquiries. It is also important for them to improve their communication skills in order to avoid making inappropriate comments during the course of a press conference. Inaccurate information and angry comments will not only damage the image of the officials concerned, but also undermine the credibility of the organisations they represent.
It is absolutely imperative that officials show due respect for reporters at every media interview and vice versa. In addition, officials should keep in mind that they are not responding to the reporters’ inquires during the course of any media interview. In reality, they are informing the whole readership of a specific case through media platforms. In other words, the information they provide is valuable to reporters and the general public as well.

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