Every global country is formed with supports of the executive, legislative and judicial pillars through a check and balance system for their standing as the essence of democratic practice.
The media, dubbed as the fourth pillar of the country, plays a crucial role in its efforts to enhance the freedom of expression for democracy, improving the transparency of the government by distributing knowledge to the people. The fourth pillar upholds the obligations to perform the acts of check and balance over the movements of executive, legislative and judicial pillars not to derail from the right track for the sake of the people.
In fact, the media must have the qualification, understanding of the country’s history and willingness to have the prosperity without derailment from customs and traditions of respective countries.
Moreover, the media needs to share the modern ideology with the people without holding the conservative idea.
The media industry needs to have good innovations and initiatives with the support of mechanical accessories, technological performance, better presentation of pictures and sounds and harmonized melodies in its products.
Media personnel, who are citizens of Myanmar, should prioritize the interests of Myanmar citizens. So, they need to focus on presenting information to the people with a constructive attitude for ensuring the perpetuation of the nation and sovereignty.
Moreover, the media must be capable of giving valuable knowledge and aesthetics to the targeted audiences to foster their mental strength and win the hearts of the audiences.
With regard to the very important qualification, the media services need to firmly prevent the infiltration of concepts, lifestyle and culture as well as attacks through the political, economic and social sectors imposed by developed countries on a wider scale with the use of modern multimedia as their powerful tools for serving their interests.
Media personnel, who are citizens of Myanmar, should prioritize the interests of Myanmar citizens.
So, they need to focus on presenting information to the people with a constructive attitude for ensuring the perpetuation of the nation and sovereignty.
That is why not only the State-owned media but also private-run media need to hold up the patriotic spirit without losing sight of media ethics in presenting the invaluable information which must be deserved to be known for the people on a daily basis.
Myanmar needs to have a strong and dynamic media which must be a tool to be used in the nation-building tasks.