Survey respondents see Myanmar tourism potential

Union Minister Dr Htay Aung for Hotels and Tourism addressed at the meeting on the awareness of ASEAN MICE Standards on 22 September that Myanmar has great tourism potential depending on the survey respondents on natural wonders in Asia.
The global MICE (Meeting, Incentive, Convention, Exhibition) industry garnered $334 billion in 2019 and is expected to generate a revenue of US$1,619.3 billion by 2028, the Union Minister said.
The MICE tourism industry created 4.7 million job opportunities in 2019. MICE tourism should be supported as it contributes to the economic growth of the country. Government and private tourism operators involved in MICE activities should recognize and comply with ASEAN tourism standards.
Myanmar was ranked 41st in the World’s 50 Most Beautiful Countries as per Forbes, along with regional countries; Indonesia, Malaysia, the Philippines and Thailand.
According to the survey of respondents on natural wonders for each country, Myanmar’s tourism sector sees future prospects, the Union minister added.
The MICE (Meeting Venue) Standard was laid down by Thailand and confirmed in March 2016, focusing on three components; physical setting, technology setting and service setting. Myanmar was awarded ASEAN MICE Venue Award 12 times. ASEAN MICE Exhibition Venue Standards were issued in 2018. It was the first time that the ASEAN MICE Exhibition Venue award was honoured at ASEAN Tourism Forum 2022 and Myanmar won two Exhibition Venue awards, he elaborated. — TWA/GNLM