Shwebo Thanaka’s business is booming with increased domestic sales and exports to Thailand

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Shwebo Thanaka sees surge in domestic and Thailand sales, fueled by demand for popular cosmetic paste. File photo by GNLM

Demand for Shwebo thanaka is rising both in the local market and among the buyers from Thailand, according to the thanaka business circle.

Thanaka, a yellowish natural cosmetic paste made from ground bark, is the most popular cosmetic in Myanmar while a round patch of thanaka stripes on the cheeks of Myanmar women and girls is a unique world-famous beauty.

“Sales of thanaka are good. Shwebo thanaka sells well through both online channels and at physical stores. As people living in Thailand resell thanaka, we also export to Thailand. Shwebo thanaka is mainly produced in Ayadaw. Ayadaw thanaka is Shwebo thanaka. Pakokku thanaka is different and they are not the same,” said a seller from Phyo Shwebo Thanaka Trading.

Most thanaka orders come from Yangon and Ayeyawady regions, but other regions and states also buy for resale.
A piece of Shwebo thanaka costs from K 500 for a 4 1/2 inch size to a maximum of K 5000, depending on the size.
Thittaw/ZN

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