MRTV staff attend market strategy forum for attracting digital audience

Market strategy forum is aimed to attract digital audience.  PHOTO: MNA

About 20 MRTV staff attended a market strategy forum for attracting digital audience at the Myanma Radio and Television (MRTV) in Nay Pyi Taw – Tatkon on 28 July. It was organized by the Asia Pacific Broadcasting Union (ABU). During the forum, Mr Steve Ahern, the Head of Malaysia’s ABU Media Academy explained how the digital market can be promoted, how to increase the number of audience in Free to air radio/TV broadcasting platforms, the need to increase online viewers, how to use new online technologies, how to attract online viewers and how to earn higher advertisement income by increasing the number of online audience. —MNA(Translated by Maung Maung Swe)

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