Efforts must be made to set aims for Myanmar’s coffee to secure a firm position in the world coffee market: Senior General

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State Administration Council Chairman Prime Minister Senior General Min Aung Hlaing pays an inspection tour around the PyinOoLwin Stadium in PyinOoLwin on 17 September 2021.

Chairman of the State Administration Council Prime Minister Senior General Min Aung Hlaing yesterday morning inspected the situations to improve the sports, economic and tourism sectors in PyinOoLwin of Mandalay Region.
First, the Senior General and party inspected the upgrade of the stadium at PyinOoLwin District sports training camp, where Union Minister for Sports and Youth Affairs U Min Thein Zan and officials reported on the progress of upgrading tasks. After hearing the reports, the Senior General gave guidance to ensure the stadium in conformity with the prestige of PyinOoLwin which sustains more than 100 years old town history, to enable the spectators to enjoy the matches, and upgrade the sports grounds meeting standards for athletes to be able to take training sessions.
The Senior General and party visited Sithar Coffee Co Ltd near PyinOoLwin detour and Creation Myanmar Coffee Farm near Pwekauk Village and held talks with local coffee growers. Patron of the Myanmar Coffee Association U Ye Myint and coffee farming businesspersons reported on the production process from raw materials to finished goods and establishment of branches of the association in the coffee cultivation areas to provide aid for smooth work process.
In his response to the reports, the Senior General said that there are more than 30,000 acres of coffee plantations in Myanmar with growing of Robusta and Arabica coffee strains in respective areas. As coffee farming needs a large amount of capital by taking a long term, it is necessary to strive for achieving success while continuously observing the local and international markets. Emphasis should be placed on high per-acre yield, quality products and occupying market shares. The products must have good fragrance, taste and colour. The products must be distributed to meet the demand depending on favourite sorts of products of the regions. Every workplace must have a research and development section to conduct the research without fail. For the first phase, it is necessary to consider the export of raw materials and then quality finished goods. As the government will provide assistance for the availability of coffee quality strains, technical assistance, market sharing and needs of capital to the farms, businesspersons need to strive for the production of high-quality coffee products. In the future, businesspersons themselves should conduct researches, produce quality varieties of coffee and enhance the market. Efforts must be made to set aims for Myanmar’s coffee to secure a firm position in the world coffee market.
The Senior General continued to say that more than 10,000 acres of land are placed under coffee plantations in PyinOoLwin, and its products are famous in the market. It is necessary to strive for the production of each model goods from the region to secure the market share through a One-Village-One Product system by using modern packaging designs. On the other hand, the tourism industry will develop with the number of local and foreign travellers. The tourism services will contribute to the trading of domestic products to increase the income of the region and raise the living standard of the local people. The Senior General met with local coffee farming businesspersons to fulfil their requirements, urging them to achieve success in group-wise production for increasing the interests of individuals, the region and the State. The government will fulfil the needs.
The Senior General and party viewed round the coffee products, seeds and farming machinery displayed at the coffee farms. The Senior General discussed good ventilation between coffee plants and shade plants and taking care of opening up the farms not to cause the shade plants to pest hosts. —MNA

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